PSA GRUP

PSA GRUP

vineri, 6 august 2021

Stellantis Announces They Will Be Forming Their Own Design Studio

 


 

 

Stellantis has announced the formation of the new Stellantis Design Studio, a creative agency that will provide design services for companies dealing with everything from transportation, to industrial, to manufacturing, and more.

The new studio looks to build on the current Peugeot Design Lab’s nine years of experience and over 120 collaborations, as well as expand its expertise to the rest of Stellantis’ brands, such as Maserati, Jeep, DS Automobiles, and Lancia. It will be led by Klaus Busse and Arnault Gournac, both of whom have already had experience serving significant roles within the company.

Klaus Busse currently oversees Maserati and Jeep Europe, and as of now, he will also be taking on the role of Head of Design at the new Stellantis Design Studio. His job will also entail leading the Studio’s expansion out to its respective brands. Regarding the founding of the Studio and his new position, he said: “The success story and expertise of Peugeot Design Lab is unrivaled. The extension of this know-how to all of our brands opens up incomparable perspectives.”

Arnault Gournac is the director of both the Peugeot Design Lab as well as Cycles Peugeot, and, along with Busse, has helped lead the new Design Studio in its global expansion. “Looking back on our brand portfolio, Stellantis designers have created some of the most exciting and visually appealing vehicles in automotive history,” said Gournac. “We plan to take that creative energy and offer our key competencies to our global external partners to help them take their brand and design projects to the next level. We will work to expand our reach by fostering new partnerships with global clients from all horizons.”

The Peugeot Design Lab will still operate alongside the Stellantis Design Studio, with a key role being to address Peugeot’s projects undertaken beyond the automotive sector. As time goes on, Stellantis Design Studio plans to progressively incorporate this knowledge and apply it to the rest of its brands.

https://www.carscoops.com/2021/07/stellantis-forms-their-own-design-studio/